Social Awareness Campaigns

We are specialized in design, implementation and monitoring of Awareness campaigns for social change. We are using a wide range of innovative and creative methods and tailoring context adapted approaches to reach out to our target groups.

We believe that social changes can be promoted through well designed campaigns which should be educative, but on the same time motivating, colorful, fun and animating. Our allover objective ist to catch the target group, convince them about the importance to change behavior.

Our campaigns are based on a very interactive, participatory approach including a wide variety of different transmission methods, from theatre to radio, from music production to poetry, from school lessons to educational games and cultural events.

Educational Programs

Our approach in this area is based on a holistic, human and wide understanding of the needs of the young generation in our region. Due to the lack of quality in the formal education and the scarity of opportunities for young people in general, our focus is on professional and personal guidance of the young generation on their carrier ways. Our approach on life skill training include workshops, seminars and shortterm courses which help them to develop their potential, grow their own ideas, establish and be prepared for further steps into the local labour market. Depending on the context and partners, we combine the life skill training with training in entrepreneurship, work readiness, coaching and mentoring our students over a long period of time to ensure a successful professional guidance and work integration.


Organizational development

By giving support and technical assistance to local grassroots’ associations and networks, AZUL contributes to the growth and strength of our civil society.

In our work, we tailor the program to meet the requirements of each particular situation and organization with the objective to increase the effectiveness of the organization in terms of reaching its goals and contribute to create an environment in which it is possible to find exciting and challenging work. Through our assistance, we help in making employees align with the vision of the organization, encourage the employees to solve problems instead of avoiding them, strengthen inter-personnel trust, cooperation, and communication for the successful achievement of organizational goals, create a work atmosphere in which employees are encouraged to work and participate enthusiastically and creating an environment of trust so that employees willingly accept change.

In all our work, the human being is the central of the organization and therefore we assist them to develop their full potential.